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Toyota SA says 2020's Hilux Legend 50 range was a 'massive success'
Toyota South Africa Motors says it ran out of stock of the outgoing Legend 50 range ahead of the launch of the updated Hilux in 2020.
In October 2020, the refreshed Hilux line-up hit the market in South Africa, featuring fresh styling cues, improved specification, revised suspension and a 150 kW version of the 2,8-litre turbodiesel engine.
Leon Theron, senior-vice president of sales and marketing at Toyota SA Motors, told the local media during the recent State of the Motor Industry 2021 address that the run-out campaign for the Legend 50 – a model conceived to celebrate 50 years of the nameplate in South Africa – was “one of the most successful” yet.
“We had a run-out on Legend 50 before we launched the minor change. This was a massive success. In fact, we did so well from a dealer perspective that we actually ran out of stock for about a week-and-a-half to two weeks. It was one of the most successful run-outs we’ve ever had in my time at Toyota."
www.carmag.co.za
Toyota South Africa Motors says it ran out of stock of the outgoing Legend 50 range ahead of the launch of the updated Hilux in 2020.
In October 2020, the refreshed Hilux line-up hit the market in South Africa, featuring fresh styling cues, improved specification, revised suspension and a 150 kW version of the 2,8-litre turbodiesel engine.
Leon Theron, senior-vice president of sales and marketing at Toyota SA Motors, told the local media during the recent State of the Motor Industry 2021 address that the run-out campaign for the Legend 50 – a model conceived to celebrate 50 years of the nameplate in South Africa – was “one of the most successful” yet.
“We had a run-out on Legend 50 before we launched the minor change. This was a massive success. In fact, we did so well from a dealer perspective that we actually ran out of stock for about a week-and-a-half to two weeks. It was one of the most successful run-outs we’ve ever had in my time at Toyota."
Toyota SA says 2020's Hilux Legend 50 range was a 'massive success' - CAR Magazine
Toyota South Africa Motors says it ran out of stock of the outgoing Legend 50 range ahead of the launch of the updated Hilux in 2020. In […]




















