Farewell, Prius! Toyota SA Calls Time on Hybrid Pioneer
Toyota South Africa Motors has quietly axed the Prius from its model range, ending a 17-year local run for the brand’s pioneering hybrid vehicle…
Despite fielding a local line-up with more hybrid options than ever before (including a raft of dual-powered Lexus models), Toyota South Africa Motors has discontinued the vehicle that started it all. Yes, the Prius has quietly exited South Africa after 17 years on the market.
Since the original Prius – billed as the world’s first mass-production hybrid passenger vehicle at its launch in Japan in 1997 – wasn’t officially offered here in South Africa, the second-generation model marked the nameplate’s local debut way back in 2005.
The third generation touched down in 2009, with the fourth iteration following in mid-2016. A facelifted version was launched in South Africa in 2019, before yet
more updates (including a generous addition of safety equipment) were rolled out two years later. The last list price we saw for the slow-selling Prius was R604 100.
Of course, in South Africa, this hybrid didn’t ever achieve the level of popularity it enjoyed in markets such as North America, where the original resonated particularly strongly with Hollywood stars keen to display their “green” credentials (a phenomenon that, in turn, influenced many an ordinary buyer in that country).
We sorted through sales figures submitted to Naamsa for the first eight months of 2022 and discovered just 11 units of the Prius were registered in South Africa over that period. While it’s not clear whether there is any remaining stock in Toyota SA Motors’ dealer network, the Japanese brand’s local division has confirmed to
Cars.co.za the Prius is no longer being imported.
Toyota South Africa has quietly axed the Prius from its model range, ending a 17-year local run for the brand’s pioneering hybrid vehicle…
www.cars.co.za