Will be interesting to see if they are able to keep the current pricing on the Airs. You would think inflation of 8% will motivate them to use the body update as an opportunity to push the price up by a $100 or $200. If not now then next time, but now makes more sense given the body change.
Another strategy could be to keep the current Air around for a bit and release a new premium Air of some sort with an M2. The optics would be better than an outright price increase. They kinda used that strategy when they increased the iphone pricing a few years ago.
Another strategy could be to keep the current Air around for a bit and release a new premium Air of some sort with an M2. The optics would be better than an outright price increase. They kinda used that strategy when they increased the iphone pricing a few years ago.