In the article.
Is there any benefit in only having a cheque account? Or does the "real" benefit start in having a credit card?
They trying to make it such that your cheque account is merely settlement account into which money flows and debit orders paid. The spending they push to credit cards because the bank earns more on these from merchants (credit risk) than from the cheque/debit card transaction.
Now they in the 2nd phase of getting people to use their other 'value addon' services like savings, investment, loans. so there will likely be more points assigned to these to push people to use these products albeit its not their core banking product thus fees for these could be pretty sucky besides performance. Will be interesting to see..
What will be even more interesting is next year.. will they take this further to things like asset & life insurance? meh I'm dreading the day some bright spark suggests they push for these to earn ebucks decently. I reckon it may be coming in like a 3rd or 4th phase.. but right now it looks like a savings & investment product push. I wish FNB realised that some of their products just suck do to the limits imposed.. e.g. TFSA with FNB sucks due to limited stock