I got my start in computers through being able to just mess around on a ZX Spectrum. Mostly it was to just to play games, but I was curious so eventually wrote tiny programs on it because it was so easy to learn. Not much, but it got me on a path of interest to computers. So I'll be the first one to agree, general exposure to computers is great to have.
Saying that, I think there's a real place for a targetted approach. Rather than just saying "Here's some computers, play around and hopefully learn!", I'm hoping that these people will be able to do something with measurable benefits at a reasonable cost, while taking into account what abuse school computers have to suffer.
Like everything it's going to come down to a trade off. If you can have 4 of these for the price of 1 computer, then maybe these will do more good than just exposure would bring. (but that comes back to my original point that they have to beef up the software, otherwise it's a big load of useless!)
EDIT: To summarise:
The way most computer labs have been rolled out in classrooms follow a three step process of:
1. Computers
2. ???
3. Education!
That ??? is actually d@mn hard, and needs to involve a real way to get all the kids to learn. Not just the enthusiastic ones who are part of the "exposure" group. We've had years and years of computers just being thrown at education and people getting broadly excited "wow, now they can learn to program! and if we get Photoshop we could use it for art class! and with all of the internet there'll be so much available to learn!"
That's just not good enough. Computers are just another tool, like a textbook, and people need to remember that it's about getting teachers to use the tool to get knowledge into the kids head. So it's not just about the "possibilities" that a computer brings. It needs real plans, training of teachers, support structures in place to help them if they get stuck, and a limited focused scope to get it to actually work. Every time one adds another thing like "programming" there's a danger of broadening the scope to far and spreading the teachers too thin.