Vodacom apologizes for false claim

kobie said:
They withdrew the AD and they apologised, what more can you honestly ask of them? The article is far to aggressive over such a small misdemeanor in my opinion.
They haven't apologized on the grand scale on which their ads were published. They apologized to a few people who already knew they were being lied to. This leaves a false impression on the general public who have already been exposed to the ad, and it's these people who need to hear the apology.
 
Being the cheapest in the world is is but a pipe dream for Vodacom or in other words, for us Saffas.
The mere fact that they even dared to mention cheapest in the first place should immediately have raised eyebrows.
For example, an IT manager in Europe earns an average yearly salary of $130K. In Saffa land the starting figure is about R160K. Slightly more you say, so why aren't, for example, the IT manager in SA, paying R80 out of his R14K monthly salary for his monthly 3G subscription like his counterpart in the UK that pays $80 out of his $12K salary?
 
Highflyer_GP said:
...But I'm surprised that nothing has been said about their other false claim that their HSDPA offering is "faster than ADSL". They never stated that it's faster than Telkom's ADSL offering, they state that it's faster than ADSL in general and providing wrong information...
i took that as their way of doing comparative advertising, without doing comparative advertising

iow they couldn't go and say "our product is faster than telkom's product", because that's illegal in sa. but, since telkom is the only adsl provider in sa, they could get the desired effect by saying that "our product is faster than adsl" and everyone would know they're talking about telkom

well, that's my take on it, at least :)
 
jarr said:
i took that as their way of doing comparative advertising, without doing comparative advertising

iow they couldn't go and say "our product is faster than telkom's product", because that's illegal in sa. but, since telkom is the only adsl provider in sa, they could get the desired effect by saying that "our product is faster than adsl" and everyone would know they're talking about telkom

well, that's my take on it, at least :)
If they wanted to do that they should have said that it is capable of exceeding ADSL speeds available locally since it is generally slower than 1Mb ADSL.
 
Simple,

The apology should be as wide spread and to the same cost as the lie they used to sign up new customers.

AVR

HSDPA - faster than ADSL @ only 3 times the price
 
The damage is already done, companies should be fined for these 'honest' mistakes or as RPM suggested:

I think an effective way to address false adverting (if found guilty by the ASA) is to run ads apologizing for the false advertising, where the facts are stated in exactly the same publications/mediums where the ads were run, for the same duration and the same size ads. The company will therefore pay for the advertising space for the ASA to inform the public about the facts.

Currently they can simply make some unfounded statements, pull the ads and everybody is happy…not good enough.
 
Maybe to give some more clarity around this:

On Thursday Vodacom announced free HSDPA swap-outs. This was a snap decision to ease the upgrade process and to meet the large number (>50K) of Vodacom 3G users who were (loyal) early adopters. (Btw, 50K cards @ R2K a pop....a cool R100M givaway...)

This forced our hand to announce the reduced tariffs quicker than planned, as we did not want subscribers to think we tried to con them into higher speeds and keep them on the 'normal' price plan.

On Friday we got tentative permission on the pricing and decided to publish on Sunday. So we had a few hours to get the ads right and out.

A quick scan did show that we were the lowest in the group (worldwide) excluding limited offer specials (Like NZ who's low-price offer ends 9 May).

On Sunday when the proverbial hit the fan we started a much more in dept study and did find 4 networks cheaper than Vodacom. (T-Mobile Austria and Netherlands, Maxis in Malaysia and Starthub in Singapore. Currently there are about 200 3G network in the world.

We immediately pulled the ads and published an apology.

At no time were there any intention to mislead the public. With todays access to information, to think one could b*llsh*t consumers would be crazy.

It was an honest mistake, resulting in many red faces and hopefully will not be repeated again.
 
vodacom3g said:
A quick scan did show that we were the lowest in the group (worldwide) excluding limited offer specials (Like NZ who's low-price offer ends 9 May).
Seriously - I hate to keep harping and I dont have anything in particular against Vodacom but its for signups until the 9th of July.

Anyway - I appreciate your candor. :)

EDIT - while I dont have anything against Vodacom in particular the entire telecommunications industry in SA does leave a lot to be desired.
 
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diabolus said:
On a side note, what happens to the 50k 3G cards?
Yeah - Just to show there are no hard feelings - I'll take one of them :D
 
diabolus said:
On a side note, what happens to the 50k 3G cards?
I would also like to know. Will Vodacom sell them? I'll take one if there is at least a six month guarantee that it won't pop when I slip it in.
 
That is a good question. I would like to get hold of one of those 3G cards at a good price.

V3g, what do you think? Will those cards be available to the public or what is going to happen to them?

O, by the way guys. At least Vodacom has the balls to say sorry to the public. Good for you Vodacom.;)
 
On Thursday Vodacom announced free HSDPA swap-outs. This was a snap decision to ease the upgrade process and to meet the large number (>50K) of Vodacom 3G users who were (loyal) early adopters. (Btw, 50K cards @ R2K a pop....a cool R100M givaway...)
Really - sa makes a practise of spewing absolute nonsense; "a snap decision" - ja, right - vodacom (like other local telcos) can stall and prevaricate for ever - but now all of a sudden they make a "snap decision" supposedly affecting R100 million. Please pull the other one!! The other one = >50K. Ag pleez - how many of these would have upgraded (at 2k a pop!) (before the next great tech comes out) - ... short to medium term - probably a 10 million to 15 million decision - not R100 million!! And while voda (and the rest) can suck the consumer for R100 million these cards do not cost voda that (bulk discount from china?!) Plain fact - probably 10% would have upgraded immediately (at 2k a pop) - which means voda's much vaunted 3.5g network would largely languish - until next time. How much were the original cards? The fat profits from these will pay card upgrades for years to come - especially as there is no R100 million - more false advertising and "feel good" at the expense of the consumer.
This forced our hand to announce the reduced tariffs quicker than planned, as we did not want subscribers to think we tried to con them into higher speeds and keep them on the 'normal' price plan.
How about a straight price reduction across the board... voda will write this 100 million off as "business expenses" - bring their fat overall profit down (but purely on the books and for the feelgood of the consumer - but actually being ripped off as per usual.)
On Sunday when the proverbial hit the fan we started a much more in dept study and did find 4 networks cheaper than Vodacom. (T-Mobile Austria and Netherlands, Maxis in Malaysia and Starthub in Singapore. Currently there are about 200 3G network in the world.
So voda's marketing department consists of a few guys tossing beers on a sunday afternoon?! Pleeaze!!
At no time were there any intention to mislead the public. With todays access to information, to think one could b*llsh*t consumers would be crazy.

It was an honest mistake, resulting in many red faces and hopefully will not be repeated again.
If no one said anything nothing would have been done (damn, would have missed that sunday sojourn.) The telco industry is one big "mislead the public" - and profiteer accordingly.

Corporate mindspeak/misspeak wins no believers.
 
What happened to this btw:
What happened to this "significant reduction" on the "slower services"? Will it ever materialize?

Btw: I don't think anyone is shooting v3g here, we value and love him too much for that. I just wonder if the truth and what his people tell him can actually be seen as the same thing.
 
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ic said:
My understanding is that Vodacom will be dropping its data in-bundle prices for the [slower than HSDPA] services: GPRS and EDGE and vanilla-3G, from R0.50/MB to R0.39/MB, effective 2006-06-01 - subject to final aproval from ICASA...
This is also my interpretation. But that is not how Vodacom made it sound at first. A significant reduction is anything above 50% in my book, not 20%. And why keep the rate the same for HSDPA when it costs them less per MB than opposed to 3G/EDGE/GPRS. I think Vodacom has gotten peoples hopes up with announcing a significant reduction and has now disappointed everyone. I hope MTN can stick it to them.

And will there be a limit of one bundle per month and will it expire after 30 days. If so I would just have to be conservative in purchasing bandwidth and get some more SIM cards in case I need more. I hope everyone else will do the same and make the Vodacom number range a nightmare to assign.
 
I think it's fair to say that we have waited long enough for these answers and Vodacom should have them by now.

1. Is this the final price reduction?
2. Will data bundles expire and if so in how much time?
3. Will we be able to purchase multiple data bundles?
added 4. Will we be able to buy and use pre-paid bundles on contracts, for once-off downloads?

If v3g can please provide them for us i'll stop complaining... for now.
 
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@ ic; The snap decision was actually to do the free swap-out. But this forced us to make another quick call on the 3G rates. More announcements are to follow. You're interpretation of the pricing structures are spot-on...

@ prometheus; The business rules for PPDB are still being finalised. As soon as they're available, I'll post them.

@ettubrute; You can already do this today, by adding a data bundle to your contract. You can do this on-line. If you only want to do it once (as opposed to recurring monthly), set the bundle up and them for the next month set it at zero.
 
rpm said:
Hi Gaz

I think an effective way to address false adverting (if found guilty by the ASA) is to run ads apologizing for the false advertising, where the facts are stated in exactly the same publications/mediums where the ads were run, for the same duration and the same size ads. The company will therefore pay for the advertising space for the ASA to inform the public about the facts.

Currently they can simply make some unfounded statements, pull the ads and everybody is happy…not good enough.

Regards,

RPM

Or maybe they should be forced to meet the claim?
 
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