Was definitely a mistake on our side to not squash more rumours and hype but honestly we didn't say prices are going to drop through the floor. It is a business decision though to grow our base and to still be relevant in 5 years. We simply cannot afford to suddenly halve our revenue, while our cost staying the same.
That said we are trying to appease the masses and we DO have a lot of innovation lined up. Steam, freezone, upgrades mid-year again. Yes we would have liked everything ready to be in time for 1 March.
That would have had a bigger impact, but quite honestly we feel with the major ISP's we are offering very good value. Now you may say "I don't care". And that's fine. I'm simply putting it in context. We not out of touch and we have always been very involved with the MyBB community.
We have also been very aggressive on certain products:
DSL Complete price average per /gb drops:
64% ,48%, 23%, 44%, 33%
Unshaped - 29%