Webmastertools and ranking and click throughs


Senior Member
Jul 5, 2009
I've been following the search terms in Webmastertools a lot lately, seeing that Analytics is give about 80% of the keywords as (not provided)

Has anyone else noticed that if you drill down in the keywords list (in webmastertools) that the #1 position phrases or keywords actually has no/less click throughs than the keywords/phrases in the second, third or fourth positions?

In some cases I have between 101-130 displayed results in 1st position with no click throughs, while in position 2, 3 and 4 have about a 10-15% click through rate.

I've asked a few non-tech colleagues to do a simple search for me and they all seem to click and "start looking" at the results AFTER the adwords and usually the second or third result.

Whats your take?