Elimentals
Honorary Master
Judging Microsoft's new direction based on their old ways would be foolish. Whatever tactics used to own the market, don't think the other boys (Apple & Google) are different. Business is business.
There are thousands and thousands of people working at Microsoft. Yeah, even guys like you and me who just want a device that works nicely. So don't judge them according to one stereotype view.
Explain this internal memo then?
The Windows API is so broad, so deep, and so functional that most Independent Software Vendors would be crazy not to use it. And it is so deeply embedded in the source code of many Windows apps that there is a huge switching cost to using a different operating system instead... It is this switching cost that has given the customers the patience to stick with Windows through all our mistakes, our buggy drivers, our high TCO (total cost of ownership), our lack of a sexy vision at times, and many other difficulties [...] Customers constantly evaluate other desktop platforms, [but] it would be so much work to move over that they hope we just improve Windows rather than force them to move. In short, without this exclusive franchise called the Windows API, we would have been dead a long time ago.