New designer Samsung SERIF TV

Samsung has announced that its 40-inch SERIF TV will launch in the United States in August at a price of $1,499.

The product launch marks the first time Samsung has aligned with a designer to build a TV.

“A true collaboration with acclaimed Parisian design duo Ronan and Erwan Bouroullec, the Samsung SERIF TV redefines the television experience,” said Samsung.

The SERIF TV features 4K resolution, HDR Premium technology, and a quad-core processor.

The TV will be available in white and blue.

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