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It is a cool ad indeed. Funniest part for me is when the big chief asks the poor schmuck running next to his car what the weather is like – and he answers ‘boiling’I thoroughly enjoyed the advert and am very glad that the complaint got dismissedI couldn't believe it when I read that people even considered complaining about such a petty thing. I would hate for them to go overseas and see the kind of adverts that are run over there.
The ASA is just another beaurocratic, regulatory, mischievous organization that ought to be done away with.
Slighlty disagree. Firstly they ruled in favour of all you just said, but they are there to protect you from areas of hate speech and to a point of where you could really get ripped off by just being a consumer.
This is an article not to get disturbed or worried or stressed about. Its just a comment on a silly complaint from 2 people which the ASA said was not worth looking further into and correctly so.
Whether they ruled in favour of Vodacom or not, is not the point. They needn't be ruling at all. I, nor anyone else, need protection from hate speech or any other kind of speech. Freedom of speech entails having the right to say whatever you want, whenever you want, freely. Even if what someone says is seen to be hateful or immoral. So long as the other side is given the same freedom to express their views openly and neither side attempts to impose their views upon others through force, there is no problem.
What do you think the result would be if Vodacom or any other company released an advert that had hate speech? Do you think it would work in their favour?
You say that the ASA are able to protect customers from getting ripped off. How so?