Some vertical, some horizontal: BMW’s big grilles are here to stay - report
When it comes to car design, few topics are as widely debated as BMW’s modern styling language, and more particularly, the huge grilles that we’ve seen on some of its latest products, such as the
BMW 4 Series and the
iX electric crossover.
But will the controversy cause BMW to tone things down a little with its future models? That certainly doesn’t appear to be the case, according to recent statements made by BMW’s design boss. In an interview with
BMW Blog, Adrian van Hooydonk hinted that the oversized kidney grilles would only become more prolific in future.
“We want to spread it out a little bit more: vertical kidneys on some cars, horizontal on others,” Van Hooydonk told the publication. “We want our customers to be able to recognize the BMW in the rearview mirror, not just as a BMW but also, after a while they know what BMW that is.”
This of course means that BMW will also be looking to differentiate its various models to a greater degree, in the process avoiding the “one sausage, different lengths” philosophy that its rival from Stuttgart has often been accused of.
“We want each of our products to have a stronger character of its own because each of our products has different competitors,” the design boss said.
BMW has no intention of toning down its large grille designs. Here’s what we can expect from future BMWs:
www.iol.co.za