FiestaST
Honorary Master
The iDrive Dial Will Live On, But Only In The Biggest BMWs
Some BMWs are just too large to comfortably reach across and tap a touchscreen, one of the brand's interior designers says.
BMW’s iDrive interface is like cilantro — some people love it while others believe it tastes like soap. But iDrive has been curiously missing on some of the brand’s newer models, like the 2 Series Active Tourer. It figures to miss the X1 as well. If you thought that meant the polarizing puck wasn’t long for this world, think again. BMW’s just decided to be a bit more discerning with when and where it’s used.
Stefan Frick, interior designer for the brand, told British publication AutoExpress that iDrive will live on in the company’s larger vehicles — like the complicated, conflicted-looking 7 Series — where the driver might struggle to reach a touchscreen:
Of course BMW makes quite a number of big vehicles these days, from its latest flagship sedan to the X7 and the forthcoming XM — which is still kind of hard to believe is actually happening. The company is so good at setting the internet on fire every time it posts a rendering that its worst design crimes barely stay in our collective memory for more than two weeks. That’s probably part of the strategy.
jalopnik.com
Some BMWs are just too large to comfortably reach across and tap a touchscreen, one of the brand's interior designers says.
BMW’s iDrive interface is like cilantro — some people love it while others believe it tastes like soap. But iDrive has been curiously missing on some of the brand’s newer models, like the 2 Series Active Tourer. It figures to miss the X1 as well. If you thought that meant the polarizing puck wasn’t long for this world, think again. BMW’s just decided to be a bit more discerning with when and where it’s used.
Stefan Frick, interior designer for the brand, told British publication AutoExpress that iDrive will live on in the company’s larger vehicles — like the complicated, conflicted-looking 7 Series — where the driver might struggle to reach a touchscreen:
“You have to think about the architecture of the car and the ergonomics. If the screen is not close enough it makes no sense [to remove the rotary controller], he said, adding, “In the 2 Series [Active Tourer] it’s a different architecture, and the screen is pretty close - it’s quite convenient to control with touch.”
Of course BMW makes quite a number of big vehicles these days, from its latest flagship sedan to the X7 and the forthcoming XM — which is still kind of hard to believe is actually happening. The company is so good at setting the internet on fire every time it posts a rendering that its worst design crimes barely stay in our collective memory for more than two weeks. That’s probably part of the strategy.
The iDrive Dial Will Live On, But Only In The Biggest BMWs - Jalopnik
BMW’s iDrive interface is like cilantro — some people love it while others believe it tastes like soap. But iDrive has been curiously missing on some of the brand’s newer models, like the 2 Series Active Tourer. It figures to miss the X1 as well. If you thought that meant the polarizing puck...