BMW 7 Series (2023) Launch Review
The all-new 7th-gen BMW 7 Series has gone on sale in South Africa and, for the first time, the first-class sedan range features an all-electric derivative – the i7. We spent some time behind the ‘wheel of the G70-generation limousine’s flagship offering.
Since its debut back in 1977, the BMW 7 Series has been the Bavarian brand’s answer to the mighty Mercedes-Benz S-Class and subsequently, the Audi A8 and Lexus LS (as far as our market is concerned, anyway). Despite the rise in popularity/prominence of the high-riding SUV, there’ll always be a market for a lengthy limousine, boasting state-of-the-art technology, excessive comfort and luxury in abundance.
How much does the new BMW i7 cost in South Africa?
BMW 740i BMW 740d xDrive BMW i7 xDrive60
Design Pure Excellence R2 160 000 R2 280 000 R2 825 000
M Sport Package R2 235 000 R2 355 000 R2 900 000
M Sport Package Pro R2 275 000 R2 395 000 R2 940 000
Summary
We’re well into the era where high-end luxury vehicles are digital tech fests, but this BMW i7 feels like the most advanced first-class sedan, which is its
raison d’etre. Given the multitude of gadgets and gizmos, it’s easy to get overwhelmed and it will take time to understand and appreciate all the 7’s functionality.
There are some great “rich-kid toys” to show off to people, including the BMW 7 Series’ doors, all of which can open and close by themselves, the hazard light button that activates lighting throughout the cabin, the rear entertainment package (and those touchscreen control panels), plus the incredible Bowers & Wilkins audio system that incorporates speakers in the seats.
BMW is claiming level 3 autonomous driving capability too. It’s a massive step forward and a glimpse into the future, not just for BMW or the luxury car segment. This is anything but a tool to get you from A to B.
Where can a premium manufacturer go after introducing a car like the i7? Granted, we have yet to drive the all-electric Mercedes-Benz EQS, but there’s a strong likelihood that it will prompt similar questions…
Given the absolute luxury and comfort offered in the rear, as well as the i7’s remarkably nimble road manners, we found ourselves feeling quite perplexed. Is this a car you want to drive – or be chauffeured in? We look forward to taking a deep dive into this highly-advanced, ultra-comfortable high-end sedan.
The all-new 7th-generation BMW 7 Series has gone on sale in South Africa and the flagship of the range is the all-electric i7. We drive it!
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