Rumour is that dstv will still have the first run brand new stuff locked down. ODM will only be able to air stuff when it becomes avialable as a second run. Similar to the sabc vs mnet. DSTV had "the OC" first, and only when the second run rights became available did the SABC air it. Similar will happen with ODM. They will most likely air shows after dstv had it in combination with lesser known first run stuff dstv did not buy.
The only real advantage odm has is that they will not have the "all or nothing" approach dstv uses. This may however force dstv to adapt or die. If odm for example introduces a better PVR offering than DSTV (which at present is not very difficult to do) DSTV will have lot of egg on their face.
The only real advantage odm has is that they will not have the "all or nothing" approach dstv uses. This may however force dstv to adapt or die. If odm for example introduces a better PVR offering than DSTV (which at present is not very difficult to do) DSTV will have lot of egg on their face.