Human nature dictates that people want instant gratification. They want it, they want it now. They're paying for it, so why should they wait? This explains the streaming growth as well. I don't see a good way of incentivising moving download times - at the end of the day the decision for me to schedule my downloads comes from a sense of responsibility, not an incentive (unless you consider a smooth running network an incentive. I do. Others don't - they view it as a right). You're not going to find that in all your users - and your business model needs to cater for the psychology of your users as well. You need to buy, plan and price for peak capacity, and the times your network are underutilised are unfortunate for you but you have to carry the loss. Eskom have excess generation capacity at 3am, but you don't see them calling for you to cook your breakfast then (as much as I'm sure they'd like to).
Yeah, enjoying the engagement too.
Your comment about not dropping pricing recently isn't really relevant. My comment was in response to a desire expressed by you to drop prices in order to induce Telkom to do the same.
Unfortunately I think you're fighting against the entrenched entitlement culture that seems to be plaguing our country at the moment. I pay more for my internet connection than Afrihost charges. I know many people who see the price I pay and say "ooo no, that's out of my budget, Afrihost is xxx amount cheaper, I'm going with them" and then they complain about the performance while I'm streaming 1080p at 8pm. People must understand that you get what you pay for. You can't buy an M3 for citi golf money.
