What you're saying makes traditional business sense - but there is really nothing traditional about the way we do business. We believe that when our clients win - we win. So we focus on the WIN for our clients - best service, best products, best experience, best competitions - we aim to stand out to the point that our clients just have to talk about us.
We try not to look ahead at what's in it for us - we believe that if we look after our clients, they'll look after us. And our own experience tells us that client's advertise us to their networks a lot more effectively than any advertising or marketing campaigns