Apple’s New iPad Should Be Google’s Wake-Up Call
In fairness, Google can only do so much. Like the iOS App Store, Google’s Android Market — er, Google Play — relies on third-party developers to thrive. Those developers decide whether to optimize apps for tablet-size displays. Still, there are signs that Google isn’t doing everything in its power to rally third-party developers.
Part of the problem is attitude. In a recent interview with the Verge, Google Android boss Andy Rubin said the biggest problem for Android tablets is “there’s no organized way for consumers to recognize it as a viable platform.”
Sorry, wrong. The much bigger problem is that Android isn’t a viable tablet platform — not while the apps that people rely on look silly on a bigger screen, and while Apple continues to get new tablet apps that Android doesn’t have. When the Verge questioned Rubin on the subject of apps, he was dismissive. Though he admitted that it was Google’s responsibility to evangelize the platform to developers, he didn’t offer a plan for how Google would do a better job of it.
One way would be to promote the tablet apps that do exist. One year after the first 10-in. Android tablets hit the market, Google’s app store still doesn’t have a way to find tablet apps. The front page has a Staff Picks for Tablet section, but that’s it. If you’re just browsing the catalog, there’s no way to tell whether an app will look good on a big screen.
In the iOS App Store, iPad users only see tablet apps in the top charts and categories; iPad apps are listed separately from iPhone apps in searches. It’s easy to see why developers are flocking to Apple: the App Store makes their tablet software so much easier to find.
Google could also take a page from Apple and lead by example. Look at the homemade apps that Apple has created. iMovie, GarageBand and the new iPhoto aren’t just a direct source of revenue for Apple. They’re hardware sellers — the kinds of mass-appeal software products people envision themselves using — and they’re inspiration for third-party developers.
Google offers nothing similar, other than table-stakes apps like Gmail and Calendar. If Google isn’t getting any showstopping tablet apps for Android, the company should create some of its own.