LOL, 2 weeks for 1 coin. A decent GPU uses around 200W of power, that alone will cost you more than 1 coin in a day.
It's a way for companies to get to use YOUR GPU and processing power with virtually no cost to them (or for bitcoin to get a lot of money from companies with no cost to them, scam anyone?).
The reality is, this currency is not backed by a large pool of assets (gold, platinum, diamonds, etc) like real currency and therefore it's value is completely artificial and likely to fall at the drop of a hat.