Cell's C marketing compaigns have been really stupid. I saw a billboard with something about Tweeting and super speed. You don't need a 4G connection to tweet!!!!! Even an analog modem at 56kbps would be overkill for twitter because of the small amout of bandwidth it consumes.
Don't even get me started on the the copyright symbol they decided to use as their logo. How stupid can you get?
If a company can deliver good service, I wouldn't care much about their logo, even if it was branded on their product. Better that than a company with a "good" logo that no one will care about once they fail.