Fandom will not change the truth. Cool Idea's normal support is abysmal. You can log a call about packet loss, attach a MTR, explain its tested on cable and you have rebooted the CPE and router. And 48 to 60 hours later you will get a response asking if you tested on wireless and if you have rebooted the router. I mean their ability to read the calls as logged is terrible and their response time is worse.
Now naturally if are technical and pop onto the forums and pm PBCool or TheRodent and send them your log number it gets resolved generally pretty quickly, but 1. Why do you need to do this? 2. Not all people are aware of Mybroadband as a source of support.
Sounds like the original poster experienced "normal" support, and wasn't happy, that's his right. Maybe he is exaggerating, but Cool Idea's support isn't the greatest and definitely behind other ISP's when it comes to responsiveness to a problem initially being logged telephonically, or via email.