Ferrari Luce (EV)

Comment & Opinion by Harry Metcalfe from EVO Magazine & the 'Harry's Garage' / 'Harry's Farm' YouTube channels...

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I was meant to be at the launch of the Ferrari Luce but decided to cancel because it looked like it was going to be a bit of a bun fight in Rome. Hence why I’m spending a couple of days with Pagani at the Paul Ricard circuit instead.

But it’s impossible to not have a view on this new Ferrari, so here goes;

Positives:
  • Having four electric motors, one for each wheel, is an interesting choice and could be a pointer for all future electric sports cars.
  • I do like the way the dash and driver controls have been rethought by Jonny Ive’s design team. Ferrari controls were in desperate need of a redesign, so this is a good thing.
  • I’m very interested to see how they have used the sound of the electric motors to make it an emotional driving experience, beyond the predictably huge performance potential.
Negatives:
  • The exterior design isn’t as impressive as the revised dashboard design, I hoped for more innovation but I don’t see it. This wasn’t helped by the Ferrari board deciding their first EV should be a 5-seater car. Why?
  • I don’t think Ferrari needs an EV in the range right now, this feels like something they should be doing in 5-years time, when technology will have improved and the market would be more open to the idea of an electric Ferrari. I don’t see Ferrari entering Formula-E any time soon, so why build an EV in 2026?
  • I don’t think keeping the design completely secret and then revealing everything at once has done them any favours. It’s too much of a shock, hence why their stock price has gone down 8.6% today.
  • I’m not sure why Ferrari needs to do a big 5-seater car anyway. I’d rather it kept doing what it’s best at. Highly emotional sporting cars, exceptional limited run supercars and world class race cars.
    Ferrari doesn’t need to do volume, it just needs to do cars we all dream to own one day. Not sure Luce is one of those cars.

    Maybe that’ll change once we’ve driven it, let’s see...

    Link to Harry's Garage FB post here.
 
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No, your eyes aren't deceiving you. Jaguar did not just reveal a surprise redesign of the I-Pace that we all assumed was long-dead. Some Chinese phone company has not revealed a new 'Ring-conquering robotaxi.

The car you see here is real, and when it goes on sale, it will be sold as the Ferrari Luce, a five-seat electric vehicle with plenty of Ferrari badges and a design penned by none other than LoveFrom, the design firm led by legendary iPhone designer Jony Ive himself and Marc Newson.

As you've probably seen already, the reaction has, uh, not been especially positive.

The people do not like the crossover-ish electric Ferrari, and they especially don't like that it looks like a rejected design for the hopefully now-dead Apple Car.

Almost every single one of those people is far too poor to afford a house that costs Ferrari EV money, much less the Ferrari EV itself, but it's not like Ferrari's customer base is completely immune to public opinion. They can afford to buy anything they want; they still have to want it, though.

And while the specs are solid enough, and Ferrari threw every bit of tech in that it could, that's still the rub.
Click to expand...

www.jalopnik.com

Ferrari Insists New $640,000 Luce EV Is A Serious Car, Not An Elaborate Prank Like You All Assume - Jalopnik

The Jony Ive–designed Ferrari Luce has four motors making 1,035 horsepower, a 300-ish-mile range and a fantastic cabin, plus a very controversial exterior.
www.jalopnik.com www.jalopnik.com
 
Their shares might have tanked, but I suspect their proper collectors releases just shot up in value.
Maybe that was their strategy :unsure: :cautious: :X3:
 
From TeslaInsider on FB:...

Ferrari has said that minimizing aerodynamic drag was a central goal in designing its first electric car, the Luce, which it engineered down to a 0.254 drag coefficient.

Impressive on its own, the figure looks less commanding next to Tesla's current lineup, where every model already slips through the air more cleanly.

The Model S leads at 0.208 Cd, followed by the Model 3 at 0.219, the Model Y at 0.23, and the Model X at 0.24, meaning all four undercut a Ferrari that treated low drag as a design priority.

Aerodynamics is not just a styling exercise, since a lower drag coefficient directly reduces the energy a car needs to maintain speed and is one of the biggest levers for stretching range.

Tesla's long standing focus on slippery shapes is a core reason its vehicles post strong efficiency numbers, the same engineering discipline that recently helped the Cybercab become the most efficient EV ever certified.
Click to expand...

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I'm surprised how many journalists are trying to "sell" the idea of it being "ok". lol

It looks like a child's toy from the outside, and a bakkie on the inside... All the angles are "wrong" inside, it's all blocky.

Honestly it looks like a group project that was left till the last minute and scrambled together over a weekend to hand in on Monday morning, with the glue still dripping off of the model and the paint drying.
 
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