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The overwhelming history of Ferrari has been the use of external design partners. I'd guess less than a decade where there wasn't any external/leftover design cues from Pininfarina. It's certainly a bold new design perhaps for a new category of customer.
Look, the physical launch control lever at the roof that you pull down is sick, and is going to be copied all over no doubt. And you might be right that it's for a new kind of customer ... but Ferrari can't risk to alienate their entire customer base currently by suddenly turning into something else. Talk about ripping off the plaster.
I doubt they're alienating anyone. They can't even keep up with the demand on current models. In saying that, there's also plenty of purists who hate the current generation styling of cars too. When Porsche launched the Panamera and the Cayenne the reaction was rough as well. Now they're simply a model available and Macans, Cayennes and Panameras outsell the rest of the lineup combined 3:1.
Their share price has dropped on the back of the launch.
The steering wheel looks epic. The infotainment system looks like they ran out of time and slapped an iPad onto a monitor mount and put it in the middle of the cabin.
I wouldn't pay attention to the share price as an indication of anything considering its movements over the past 6 months.
I think I've said it already, I wouldn't be surprised if the allocations have already sold out.
Ferrari did say they expect 80% of the customers for the Luce to not be existing customers. There's an addressable market and it's still a Ferrari, just a different one.
No doubt. But they also have a completely new drivetrain, factory etc to launch the next EV and I'd bet it'll tick all the boxes for the next generation of EV supercar that will even get petrolheads excited (at least from a styling perspective).
The iPad thing could be better integrated but even Ferrari's current models have a clunky portrait orientated touch screen that lags terribly and touch buttons that aren't the greatest, activate if you just brush them by accident and don't feel like quality . I'm guessing they will take elements that work and go from there.
True... a continuing downward trend might not necessarily have been influenced much by the launch.
I've seen people saying this online too. To me ... it's wild because of what the resulting car is.
I guess they are not making this one of their "premium-you-have-to-have-owned-other-models-to-buy-this-one" models. lol.
On paper even the EV portion is bland... it barely keeps up with the "normie" EVs and struggles alongside more premium brands.
The whole interior is horrid to me. It looks like a blerrie bakkie inside. It's all blocks... there's no character.
What category of customer? I'd like to know who's going to replace the existing Ferrari faithful who would want nothing to do with this. And anyone with that much money could probably just go get a Rimac anyway.
The mistake is thinking they are wanting to replace any of their customers. Ferrari will continue on a more diversified range of models. Just as Porsche, Lamborghini, Aston Martin etc have done.
If someone wants a Tesla they'll buy a Tesla. If someone wants a Ferrari EV they'll buy a Ferrari EV. The price is secondary at this level. These people are buying watches for the same price as the EV.
It's not a mass market product. People forget this. Tesla made $5bn profit selling probably close on 2 million cars. Ferrari made less than $2bn selling less than 15,000.
I'm sure you'll get bonus points for buying one of these too.
First generation. They need them to be reliable so it'll be conservative in terms of pushing the limits especially since they need some fat for whatever comes next.
Same could be said for all manner of Ferrari's even during their time. Jony Ive has a Ferrari 250 Europa. I'm guessing there may be some inspiration from that.
Most of the current generation Ferarri's look more like American muscle cars than the Pininfarina curves most love. I really would like to see the car in person to make a judgment but it does seem to follow a little bit of this American muscle shaping but with current "EV curves" in places.
The guy who wanted to cap Ferrari production to 7,000 vehicles per year.
Well since it's been marketed almost in Mansory turquoise... cue the Mansory wide body upgraded Luce concept ...
Honestly MILES better. They should hire you (and your bot buddy... lol).Well since it's been marketed almost in Mansory turquoise... cue the Mansory wide body upgraded Luce concept ...
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(Courtesy of chatgpt)
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