Ferrari’s New Luce EV Looks So Un-Ferrari We Tried It With Five Other Badges - Carscoops
Turns out Maranello's first zero-emission car wears another manufacturer's badge more convincingly than anyone might have expected
- Ferrari’s first EV launch sparked a styling backlash bigger than its powertrain.
- Jony Ive’s LoveFrom studio shaped the Luce, breaking from Ferrari design tradition.
- Our renders swap the Ferrari badge for Jeep, Dodge, Honda, and Xiaomi logos.
The uncanny resemblance inspired our
rendering of the Jeep Luce. In reality, all we had to do was to add the illuminated seven-slot grille and paint the bodywork in the vibrant Hawaii color from the new Compass. A lift kit would have sealed the illusion, but we will leave that to the imagination.
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The next brand that inevitably comes to mind was Dodge, as the see-through grille of the Ferrari is similar in theory to the nose of the electric
Charger Daytona.
The Luce’s short nose is hardly muscle-car territory, but it sits surprisingly well with the Charger’s full-width headlights and illuminated emblem. The deep Redeye paint from Dodge’s palette also plays nicely off the glossy black panels of the electric Ferrari.
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Next up, a Japanese brand known for the clean lines of its concept work.
Honda has recently axed a long list of high-profile EV projects, but it was hard to resist picturing the Luce with the ‘H’ emblem pinned to its nose.
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However, since this is a performance model, we decided to give it the Type R treatment, with a sharper carbon fiber aero kit and red bucket seats. Ironically, the Ferrari Luce doesn’t look as exotic as
the cancelled Honda 0 Sedan.
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The next and final stop in our face swapping journey is the Far East. Chances are that one of the countless automakers in
China will copy the styling features of the electric Ferrari and bring something similar into production before the first examples come out of the Maranello factory.
Given the loose Apple connection and the way the Luce reads more like a tech product than a supercar,
Xiaomi was the natural pick. The Lighting Yellow paint and silver stripes from the Porsche-inspired Xiaomi SU7 Ultra came first, followed by a set of Mi emblems.
In order to make
a more convincing case for a Chinese EV, we added a roof-mounted Lidar sensor and several carbon fiber aero add-ons. Still, we didn’t need to touch Ferrari’s own aerodynamic wheels inspired by turbines that already come with yellow accents.
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By outsourcing the Luce’s aesthetics to LoveFrom, Ferrari might have given former
Apple design chief Jony Ive the platform to express at least a part of the spirit of the ambitious project by the tech giant.
For our imaginary take, the changes were minimal, an Apple logo on the nose and side gills, disc-style alloys, and a Cosmic Orange finish borrowed from the latest iPhone.
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Turns out Maranello's first zero-emission car wears another manufacturer's badge more convincingly than anyone might have expected
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