Ferrari Luce (EV)

WATCH: Ferrari Luce, where power meets luxury

Ferrari has revealed the new Ferrari Luce, an all-electric luxury performance vehicle that signals the company’s push deeper into electrification and advanced automotive technology.

Speaking at the unveiling, Ferrari CEO Benedetto Vigna said the Luce represents the company’s willingness to embrace new technologies while maintaining Ferrari’s trademark driving experience.

The project was developed in collaboration with creative collective LoveFrom, co-founded by Sir Jonathan Ive and Marc Newson, in a move Ferrari described as an unconventional approach to design. Ferrari chairman John Elkann said the partnership brought a multidisciplinary perspective to the vehicle’s development.

The Ferrari Luce is powered by four electric motors, one at each wheel, producing a combined output of 1,050cv. Ferrari says the vehicle can sprint from 0-100km/h in 2.5 seconds, reach a top speed of 310km/h and travel up to 530km on a full charge.

The car uses a 122kWh battery pack with an 800V architecture and weighs 2,260kg. Ferrari said the Luce delivers 7,750Nm of torque at the wheels and features advanced thermal management, torque vectoring and active suspension systems.

The Luce introduces a new vehicle control unit that updates system targets 200 times per second to improve handling and stability. Ferrari said the electric motors can spin at up to 30,000rpm and reach maximum speed in under a second.

Ferrari also highlighted sustainability measures in the production process, claiming a 70% reduction in CO2 emissions through the use of secondary aluminium alloys.

The vehicle’s design features rear-hinged doors, a highly aerodynamic body and a floating front wing. Ferrari said the Luce remains true to the brand’s engineering heritage while targeting a new generation of buyers, including customers purchasing their first Ferrari.


 
All about pushing the limits in terms of design but good grief man. Was following the progress of the car online. But this was out of left field. Looks like the hired a toy designer from Playmobil.


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probably already sold out.
Over R10m for an electric Fezza.
Makes sense for most Ferrari owners, they hardly drive their cars in the first place.
This is their ideal daily. Brand snobbery and practicality. Win Win.
 
Leaked transcript from Jony Ive’s reveal video for the new Ferrari Luce:

When we sat down to reimagine the Italian supercar, we arrived at something deeply inevitable. By courageously removing the passion and heritage of Ferrari, we achieved a profoundly magical simplification.

A meticulously crafted, uninterrupted slab of unapologetic beige.

Notice the aerospace-grade al-you-min-ee-um steering accents, chamfered to a flawless finish. And in the center, a singular pane of glass seamlessly floating in space; which is absolutely not just an iPad Pro glued to the dashboard.

It is the most beautifully clinical, magically sterile driving experience we have ever created.

And for an unapologetic $640,000, we think the two Dubai princes who actually buy it are going to love it.

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