Ferrari Luce (EV)

LOL Ferrari could not hope for this much free advertising. marketing departments dream come true.

When Toyota launched the FJ cruiser, reaction was the same. Yet it stayed in production for 12 years.

When Porsche launched the Cayenne there was outrage. Yet the sales saved the company. Same with Panamera, that also turned out very profitable.
 
Man its brutal out there on the Twitter streets. Not sure how they going play this one out. Not that the 1 percenters give a ****. Just love Jeremy Clarkson take on it. I genuinely thought he'd try buck the trend to be all "trendy" and find an angle to like it.

The Times: “James May likes it. So there's obviously something wrong with it.”

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— Luca Cordero di Montezemolo, former Ferrari chairman, expressed dissatisfaction with the new Ferrari Luce, suggesting it could tarnish the brand's legendary status. Speaking to media, Montezemolo remarked:
“If I said what I really think, I would say some very unpleasant things, so I would rather not comment. I only hope that someone removes the Prancing Horse from that car. There is a risk of destroying a myth, and I am deeply sorry about that. At least this is one car the Chinese will not copy.”

— Flavio Briatore, another prominent figure, also criticized the design, noting its uniqueness might deter imitation. Speaking to media, Briatore commented:
“Everyone keeps asking me if I've seen the Ferrari Luce. There's one big advantage: In my opinion, this time, the Chinese won't copy it.”

— Despite the criticism, Ferrari's leadership remains optimistic about the Luce. Chairman John Elkann highlighted the model's innovative nature and its role in shaping Ferrari's future. Elkann stated:
“With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari's tradition of anticipating and shaping the future.”

— CEO Benedetto Vigna emphasized the car's bold design and technological advancements, underscoring Ferrari's commitment to innovation. Vigna explained:
“Ferrari Luce was born precisely from this challenge, offering our unprecedented vision of electrification. Never before have we offered our clients such freedom of choice. In line with our belief in technological neutrality, we are the first in the world to combine fully electric, hybrid and combustion engine architectures for sports cars.”

— The Ferrari Luce, unveiled in Rome, is the brand's first fully electric production car, featuring a futuristic design and a powerful 1,000 hp output. It represents a significant shift from traditional Ferrari models, sparking mixed reactions from investors and enthusiasts alike.
This is Formula 1
 
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