Ford Bronco

This Saleen creation is the Bronco Raptor of your dreams

Ford has really revved up the 4x4 community with the reveal of the Bronco earlier this week, which is sadly not destined for South Africa, yet so far there has been no mention of a Raptor version.

But fear not, renowned Mustang tuner Saleen has come up with a plan.

The Saleen Bronco pays homage to ‘Big Oly’, the infamous Bronco-based racing machine that won the Mexican 1000 desert race (now known as the Baja 1000) in both 1971 and 1972.

Steve Saleen’s tuning company is of course renowned for its performance upgrades, but sadly the company is for now remaining tight-lipped about what’s under the bonnet of this brawnier Bronco.

“The Saleen Bronco is not only resplendent in a livery reminiscent of the original, but also boasts numerous performance features fans have come to expect from Saleen,” the company said.

“We will reveal more details soon, but expect a very capable, high-performance, off-road machine.”


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Like the chick you met on Tinder who sends you revealing pics but never goes the whole way, and will never meet you.

That's what this is! Just a tease.
Not destined for SA
 


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Goodyear Wrangler Tires On The 2021 Ford Bronco Won't Say Wrangler On The Outside

If you squint hard enough at the above press photo, you’ll notice that the name Wrangler appears on the outside sidewall of the tires, the brand name of Goodyear’s line of tires that will come equipped on some versions of the 2021 Ford Bronco. That name will not be there when the cars ship, Ford said this week, because Jeep.

Motor1.com reported yesterday that Wrangler would instead appear on the inside sidewall, because Ford couldn’t abide possibly reminding people that a competitor to the Bronco exists.

Ford confirmed this to Motor1.com, with spokesman Sam Schembari saying, “[The Wrangler name] will be removed from the Goodyear’s side wall on the outboard side. Bronco Customers will not see it unless their tires are off the vehicle and the inboard side is visible.”

Why not strip the word off entirely? According to Schembari, it’s because the Wrangler name is “still part of [Goodyear’s] aftermarket branding.”


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Ford Bronco


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Ford Bronco Pickup


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Ford Bronco Roadster


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Ford Bronco


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Ford Bronco


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The 2021 Ford Bronco Could Have A Hard Time Gunning For The Jeep Wrangler

Ford really thinks it might have a shot at taking down Wrangler, Jeep might have found a solution in Japan, and Renault has managed to build a car people kind of want. All that and more in The Morning Shift for July 20, 2020.

1st Gear: How Much Of A Shot Does The Ford Bronco Really Have Against Jeep?
Early takes on the new Bronco are ecstatic, and a lot of people think this thing is good enough—and different enough—to really take a bite out of Jeep Wrangler sales, but there are reasons to remain sort of skeptical. I mean, it’s obvious that the Bronco is probably a good car, and definitely has its own legion of fans but it’s impossible to discount how many Jeep loyalists there are.

Automotive News gave its own assessment of the situation over the weekend.

 
This Is What A Bronco-Based Pickup Could Look Like

I know we’ve been talking a lot about the Bronco, and just yesterday it was announced that Ford is planning a new small pickup based on the Bronco Sport platform (the Ford C2 platform), to be called the Maverick. Here’s the thing, though: Wouldn’t you rather see a pickup based on the 2021 Bronco? Of course, you would.

I think a Bronco-based pickup could be really fantastic; after all, the original Bronco could be outfitted as a really short-bed pickup, and it was that wonderful and elusive mix of adorable and tough, like a bulldog with a switchblade:


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This Video Of The 2021 Ford Bronco Sport Holding Its Own In Moab Is Impressive

The all-new 2021 Ford Bronco Sport may have been pitched by the marketing department and media as a softer version of its bigger off-roading Ford Bronco sibling, but newly “leaked” video of the company’s development team driving the baby Bronco Sport through Moab is very promising.

While we already saw how torn up from the floor up the new 2021 Ford Bronco gets on Jeep’s “Trail-Rated” 20-mile off-road Rubicon trail territory, The Bronco Nation YouTube channel has now uploaded the baby Bronco Sport taking some challenges in Moab, Utah for all of our (compact) off-roading ASMR needs:



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New 2023 Ford Bronco Raptor Allegedly Confirmed By Job Title On LinkedIn

The Ford F-150 Raptor off-road sport pickup has proved to be a huge marketing and sales success for the automaker. It only makes sense that Ford would spread that formula to a new Raptor model based on the very new and very popular 2021 Ford Bronco SUV, which may have just been confirmed.

The LinkedIn profile of a anonymous Ford employee was recently updated to change their job title to “EDS Systems Engineer,” for the “2021 Bronco / 2023 Bronco Raptor.” EDS stands for Electrical Distribution System, so important stuff like designing the vehicle’s wiring harness and electrical systems.

According to screenshots of the profile on the Bronco6G forums, the engineer has apparently been an employee at Ford working as an EDS engineer for nearly 30 years. That makes a little slip up on a LinkedIn profile a little more significant, since a veteran like that isn’t going to take any intentional risks for bragging rights at this point.

 
Ford explains why the new Bronco almost certainly won’t get a V8.

Ford has explained why its new Bronco is highly unlikely to be offered with the brand’s familiar 5,0-litre V8 engine.

While Jeep looks set to give its Wrangler V8 power, Ford is seemingly not going down that road.

Eric Loefller, chief engineer on the Bronco project, told Muscle Cars and Trucks strict emissions regulations would likely mean no eight-cylinder option (from the factory, at least) for the reborn off-roader.

“We have to manage the CO2 implications of the product. The way the federal requirements are now it’s all shadow area [footprint] based. If you look at the shadow area of a small off-road vehicle, it has a pretty high target from a government perspective in terms of CO2,” Loefller explained.

 
Only 7,000 New Ford Broncos Will Be Able To Get This Limited-Edition Blue Paint

When the 2021 Ford Bronco debuted earlier this year, the very special limited run of “First Edition” models sold out in no time. Now weeks later, the lucky 7,000 reservation holders have a big decision on their hands: do they option the bespoke Lightning Blue paint job?

Ford should be known for its blues by now. My mother has made life-changing, dream-fulfilling purchasing decisions based entirely off of the depth of the blurple Kona blue once available on the Mustang. The Raptor? Blue. Even the damn logo is blue.

That alone is reason enough to throw in a new paint color option on the new Ford Bronco, which is exactly what the automaker has done. Except it’s a little more suspicious than that.


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Ford Thinks It Will Convert Over 75 Percent Of Bronco Reservations To Sales

The new Ford Bronco is Ford’s biggest launch since the sixth-generation Explorer, which was bungled. Ford is eager not to repeat those mistakes, but also interesting will be to see how Ford’s reservation system will play out, after reservation money was also taken for the Mustang Mach-E.

The $100 reservation was intended to give Ford a sense of how much interest there was out there for the Bronco, which turned out to be roughly what was expected, or even a little more, with Ford saying in August that they had banked around 165,000 of them. For customers, the reservation was to get a place in line though Ford has also said that many customers won’t be getting their Broncos until 2022 after the first deliveries early next year.

Reservations aren’t orders themselves; Ford said that dealers will eventually reach out to those with reservations and complete the order, which will include choosing options and verifying pricing. Reservations are also refundable, which means that part of the job will be on Ford and its dealers to actually complete the sale. Ford is confident that most will go through in the end.

 
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