Reality check - the more people who hit a server the slower it gets - it doesnt make a bit of difference if the file is cached or not. This isnt like torrents where the load is spread over a huge network its a few servers struggling to cope.Well it all depends on how the IS news servers are run and maintained.
The beauty about the news servers is that the more users there are the more cached content gets downloaded which means that IS start to score the more users there are.
For example instead of 10 people downloading a TV episode they could have 100 people downloading the episode but the episode only needs to be pulled from an international server once. So now per user they're using less international bandwidth (which is expensive) and more local bandwidth (which is cheap).
Perhaps they are funnelling money back into the servers but if the rise in popularity is meteoritic then it's going to take time - advertising is going to exasperate the situation. Its not as if they have an infinite supply of local bandwidth either.
EDIT - is anyone under the illusion that the news servers are a priority for IS?
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