SMS text messaging someone gets a far quicker response than voice mail. In a study by Sprint, those under the age of 30 are four times more likely to respond within minutes to an SMS than a voicemail, with roughly 91 percent responding within the hour. Adults 30 and older were twice as likely to text a reply within minutes rather than call.
In fact, the only people who tend not to reply in messaging form were those above the age of 65.
Original article:
http://gizmodo.com/5068119/for-a-quick-response-text-message-instead-of-voice-mail
Vodacom3G wrote:
>So, I don't think someone is going to call me, cannot get hold of me, drop the call and then SMS me. While it might happen in some cases, for most it's just easier to leave a voice message.
Not true, people are indeed hanging up and SMS'ing instead. It is indeed easier to leave a voicemail, but for some the quicker response is worth the effort. It is also being driven by people de-activating voicemail completely, or changing their voicemail greeting - prompting people to SMS instead.
It is even more compelling for businesses. Imagine an operator working at a panelbeater, with the fulltime job of getting hold of clients. It is far more effective and efficient to use SMS to get hold of clients. Sending SMS messages from a PC is also lot easier than sending from a phone.
ProSMS