Logo design process

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CheriseM

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Hi Guys,

I just want to check with designers out there, is it the norm for a company to advertise corporate identity services (including logo design), and then simply slap three images from 'free image sites' onto a PDF, type my company name under the image and call it their concepts?

I approached this company for a logo for a startup business and some of these 'free images' presented as logo concepts come from existing sites in other countries or children's coloring book templates.

I'm asking for a refund and they're treating me like I'm taking crazy pills. Would love to hear your thoughts or the legalities around this?
 
Depends what you paid for the logo design.

But no. Proper logo design will require days of research into your target market, company culture, identity etc etc etc. Then days designing custom concepts.

Logo design is THE MOST important part of any design as everything “comes from that logo”
 
Get a refund.
The whole point of a logo design is to get something unique that reflects your brand/business/service etc.
Then again if you only paid R100 for it...
 
saor said:
Get a refund.
The whole point of a logo design is to get something unique that reflects your brand/business/service etc.
Then again if you only paid R100 for it...
Click to expand...

Yeah exactly
 
We are in the process of setting up a new startup. Our logo was done by a pro... cost R5000

My dog can do it for R50 if you like?
 
saor said:
Get a refund.
The whole point of a logo design is to get something unique that reflects your brand/business/service etc.
Then again if you only paid R100 for it...
Click to expand...

I paid R4 900 for corporate identity, including logo design. They refuse to refund me because my complaint is 'cosmetic'.
 
abvrnd said:
We are in the process of setting up a new startup. Our logo was done by a pro... cost R5000

My dog can do it for R50 if you like?
Click to expand...

For R50 I can accept what I received, but this is a reputable company and I paid nearly R5000 which they refuse to refund because 1) my complaint is cosmetic and 2)their designer spent time on this and will be at a loss.

All this designer did was to go and source images from colouring book sites and free image sites and type my Company name in Ariel Font below the images. She then proceeded to present them as her own concepts.
 
abvrnd said:
We are in the process of setting up a new startup. Our logo was done by a pro... cost R5000

My dog can do it for R50 if you like?
Click to expand...

You could have spent less on a Crowdspring campaign and enjoyed dozens of high-quality original submissions to choose from. Keep fighting for your money back. Threaten small claims too.
 
CheriseM said:
I paid R4 900 for corporate identity, including logo design. They refuse to refund me because my complaint is 'cosmetic'.
Click to expand...
It's a logo.
Of course the complaint is cosmetic. Can you post a picture of your logo and where they copied it from?
 
CheriseM said:
From a cosmetic point of view the logo was crap, but my complaint was with the blatant copying and no actual design being done.

Here is one example:
View attachment 520597

and it originally came from https://www.etsy.com/listing/582342...&ga_search_query=polo svg&ref=sr_gallery-1-36
Click to expand...

Dear OP
So many fly-by-nights out there hey?
I am an artist and a graphic designer. Logo design is hard, very hard, therefore there it ain't cheap.

I have seen so much crap in my life its actually disgusting. I have seen:

- Microsoft Office logo devices (the header lines and imagery) being used for logos
- Regulatory symbols being spun into a company logo: in JHB there is a loser who makes car carpets, and he uses the INTERTEK logo as the logo for his loser carpet company. Ditto for PROMINENT paints using a modified version of a German regulatory mark as their "logo"
- And so many American brand names especially being "slightly modified" and spun into a new logo for a small company.
 
CheriseM said:
From a cosmetic point of view the logo was crap, but my complaint was with the blatant copying and no actual design being done.
Click to expand...
Agree on both counts.
It's a terrible logo (too busy, nothing memorable etc) and a blatant rip-off.
Get your money back.
 
That's definitely a blatant rip-off. I'd demand my money back and take it further if they refuse to oblige.
 
And what happens if the owner of that original logo sues you for plagiarism or trademark infringement?

Get a refund. I would send a strongly worded email to whoever owns that place. Anyone with Photoshop could have made that in 20 minutes.

'Creating' a logo would imply some sort of 'creative' input. Not simply copying and pasting from images that aren't even yours.

There are probably a hundred people in this forum that could do that for you for half the price.
 
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