A story about being hungry, risking everything, and just plain giving a s--t.
So if you are not aware, the iPhone 5 hasn't been getting much love lately. Sure it's an awesome phone (full disclosure, I have an iPhone 4, prior an iPhone 3G, and am due for my next upgrade), but as many stated...it's evolutionary rather than revolutionary. The joke around town is that they just added an extra row of app icons. Yawn.
And "yawn" it is. The company that used to keep us on pins and needles, now puts us to sleep. They are playing it safe. Big. Rich. Powerful. Bored of themselves. They put less in to research and development than others (around 2%). Why should they care? The iPhone 5 sold out online in a day.
The other side of the story is the underdogs in the smartphone market. Nope, not RIM and BlackBerry (think the Walking Dead), but Nokia and Microsoft Windows Phone. But man are they getting press!
The Nokia Lumia series, with the 920 nipping at the heels of the iPhone 5. In many ways, it's a far superior phone with a slew of features. It's gotten the attention of many.
Recently, the new Yahoo CEO offered all Yahoo employees a free smartphone (except BlackBerry!), and the list shows the leaders such as iPhone 5, Galaxy III, and....Nokia Lumia 920. Wow.
Now, how does Apple respond? They are still sleeping under the apple tree...they don't have to respond, or do anything.
How does Nokia respond? Hey, Yahoo employees...we will give you a free wireless charger (one of the many features the Lumia has) if you pick us! (
https://twitter.com/DougatNokia/status/247756872512315392). Smart marketing. And they are hungry...which is good. They need this product to survive, they need to reinvent themselves, and they will risk everything to do it.
This is why I'm getting a Nokia Lumia 920 (not for a free charger, I don't work for Yahoo), but how Nokia and Microsoft are in this market...underdogs...hungry underdogs with flesh in their eyes. They want it bad. They are willing to do things to get that market. Good for them. I want a company (and here are two...starting a pack of wolves) for my business.
When a company starts sleeping, they don't do too well. Microsoft knows this. They WERE the leaders in smartphones, but they didn't innovate enough and Apple took the lead. Apple knew this, they were on the brink of bankruptcy and had to have Microsoft bail them out and pledge to make software for years to stay afloat (oh yes Mac fans, Microsoft is the main reason Apple is even alive today...they were dead).
We are even seeing this with the 'app' makers. This ones who were scrappy hungry dogs, are now fat and sleepy. They 'refuse' to make apps for Windows Phone 8. They don't care...unless Microsoft pays them to make an app on their own. Seriously? You know what, then I don't care about you, and I mean that. Remember when the iPhone had NO apps? Amazingly those who started early become rich, really rich. They took the risk and came out big. These guys? Good riddance. Some other app maker will be hungry and take their place.
What about Microsoft? Oh yeah, they are big and lots of money too, but they don't dominate this smartphone market. Far from it. They are clawing their way up, but they are hungry too. They took this biggest risk of all...pissing off their own fanboys. They reinvented Windows with Windows 8. They realized it can't stay the way it is, and mobile (to include tablets) are the future. Their Windows 8 software receives all sorts of reviews and attacks...and praise. I think they are smart. They know they still own the business sector...and those who know Windows 8, will already be 'trained' for tablets and phones...since they use the same tile interface. But that's a big risk...but it's one they have to take.
Apple, meh...they don't care. They throw in a few iOS features into a new Mac operating system and people fall all over themselves. I can see why (I was one of these people)...the marketing is BRILLIANT. That website...BRILLIANT marketing. They excel at making you want to be part of that world.
But, no thanks anymore. My loyalty lies with those who are hungry and care about me. Apple, you just don't care. The iPhone 5, iOS 6, and OS X Mountain Lion really showed it. Yawn. Wake up before that Apple rots and hits you on the head (but don't worry, I'll record it on a Lumia 920 for you).