South Africans dumping DStv Premium — but they may be back
DStv Premium subscribers cut the cord or downgraded to cheaper packages in 2020 because of the absence of rugby, MultiChoice CEO Calvo Mawela told investors during a webcast last week.
Mawela said that as rugby returns, so will these DStv Premium subscribers.
Although MultiChoice does not disclose its DStv Premium subscribers, its latest results showed a decline of 8% in its premium segment — Premium and Compact Plus bouquets.
The average revenue per user in the premium segment declined from R588 to R580 per month.
DStv Premium subscribers cut the cord or downgraded to cheaper packages in 2020 because of the absence of rugby, MultiChoice CEO Calvo Mawela told investors during a webcast last week.
Mawela said that as rugby returns, so will these DStv Premium subscribers.
Although MultiChoice does not disclose its DStv Premium subscribers, its latest results showed a decline of 8% in its premium segment — Premium and Compact Plus bouquets.
The average revenue per user in the premium segment declined from R588 to R580 per month.