How many people installed the Alexa toolbar. Eskom will become a reliable and reputable service provider before I will even consider installing it
 
Alexa gets it all wrong, their traffic estimates are way off. Effective Measures drops 3rd party cookies to control targeted advertising across sites within their network. Not sure why eCommerce sites use as and a read through Effective measures privacy policy is concerning (http://www.effectivemeasure.com/privacy-policy/).

Google Analytics is the most accurate measure (which no-one will share), but Google Trends will give you good indication. Alexa is flawed, as the sample-rate is relatively low.
 
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