You probably don't have your tv attached to your ceiling. There are times where you may just want to watch something lying down and this is where I feel VR comes in (the other scenario would be travelling but unless you travel often it probably isn't a consideration). In a lying down position you don't have to put the strap on as tightly as gravity will just do it for you so it is more comfortable. I use Skybox VR personally though not Bigscreen (network shares, better features, better codec support). Also, 1080P in VR does not look that amazing. I found once I switched to watching 4K content that the clarity was improved to a point that I would actually say it looks pretty darn good. The quest 2 supports up to 8K video content but it is pretty tough finding 8K content. But look, you are right most of the time watching content on an actual TV or cinema is going to be a better option, but I would say mostly for social reasons. Also, 3D content in VR looks more 3D than any 3D cinema. All in all I just see it as another option, I mostly watch things on a regular TV and VR is more a gaming thing.