JACKIE:
MultiChoice has bent over backwards, spending considerable amounts of time explaining to Mr Leon how the Pay Tv business operates and why we have repeats.
IVAN:
Explaining away - YES!
Trying IN ANY WAY, SHAPE, MATTER OR FORM to either adapt, re-structure or alter their 'excessive repeat patterns' for the 'more discerning' DSTV PREMIUM viewers - who pay MORE, and so should EXPECT a better deal from MC than their 'lesser' subscribers - NO!
JACKIE:
We have had numerous telephone conversations with him, inviting him to our Randburg offices for a tour, and even arranging a meeting with our CEO.
IVAN:
One of the MC staff that I DID interact with telephonically @ MC, Merlin Naicker, who WAS actually willing to listen to my 'criticism, comments & suggestions' with an 'open ear', and DID IN FACT go 'the extra mile' on numerous occasions, to either resolve or
explain certain situations to me to my satisfaction, has since left the employ of MC.
Due to logistic problems, I was unable to attend the 'guided tour of the Randburg offices' on the 4th of December last year - see the following DSTV forum thread for further details I gave MC regarding this 'issue':
http://www.dstv.com/Gysmm/Forum/threadView.aspx?sid=25991&Id=132
JACKIE:
We also allocated two people to deal with his queries and advised him to interact with these people directly, which he never did.
IVAN:
The only TWO people that I was given DIRECT CONTACT INFORMATION by MC at my meeting in March this year with their CEO, Nolo Letele, Jackie Rakitla and Aletta Alberts, were the personal business cards of Nolo & Jackie - they offered them to me, and asked me to keep in contact with them if I had any further queries, complaints or suggestions to provide to MC.
NO OTHER MC CONTACT INFORMATION was provided to me at this meeting, regarding any other 'lines of communication' between MC & myself!
JACKIE:
This is despite the fact that Mr Leon is not a DStv subscriber.
IVAN:
I have already posted the specific reason why I 'appear to NOT be a DSTV subscriber to MC' on their systems, in an earlier posting on this thread!
JACKIE:
MultiChoice receives regular feedback and criticism from its customers, and the DStv forum was created with this in mind. We have never rejected criticism from our customers. Unfortunately Mr Leon’s communication goes against the spirit of constructive criticism.
IVAN:
Would a HAPPY & CONTENTED MC subscriber EVER COMPLAIN? NO!!
Would a MC subscriber, like myself, who can CLEARLY SEE THAT THERE ARE ONGOING PROBLEMS IN SOME AREAS, TAKE THE TIME TO POINT THESE OUT TO MC BY PROVIDING FEEDBACK - OFTEN IN GREAT DETAIL - wait a 'reasonable period' for SOME SORT OF REPLY OR REMEDIAL ACTION TO BE FORTHCOMING from MC, get ABSOLUTELY NO RESPONSE AT ALL FROM MC, then NOT BE ENTITLED TO VOICE HIS DISPLEASURE AT SUCH on the various DSTV forums that WERE SET UP FOR THIS VERY PURPOSE by MC?
Obviously NOT, according to Jackie!
See this thread on the DSTV forums, for more insight:
http://www.dstv.com/Gysmm/Forum/threadView.aspx?sid=28787&Id=132
I also spent a considerable time ASSISTING various DSTV subscribers on their 'technical' forums, often providing detailed step-by-step instructions on how to resolve issues with the setup & connection of their DSTV installations!
So NOT ALL MY TIME was spent 'slagging MC' - I also helped out quite a few subscribers as well - who had NOT YET managed to get a suitable response from MC, regarding their queries!
JACKIE:
The Pay TV business model is built around repeats, and these vary from genre to genre and channel to channel.
Repeat patterns
• Repeat patterns for Movies on DStv and in South Africa are one of the lowest in the world
IVAN:
MOVIES - possibly - can we see a DETAILED breakdown or analysis therof by an 'independent' market research company? Also, the 'global repeat pattern trends' that MC so often refers to in ANY response to 'repeat patterns' queries, have NEVER been published by them, despite my (and others) requesting substantiation therof by MC.
JACKIE:
• Movies on average are repeated 20 times in America, 12 times in the UK and 8 times in Brazil. In South Africa the average repeat rate is 10.
IVAN:
Yes - but what is the TIME PERIOD under review for this number of repeats in these countries, compared to the TIME PERIOD for the level of repeats in SA?
Also, NO MENTION AT ALL has EVER BEEN MADE by MC with regard to providing us with details of the level of repeats on NON-MOVIE CHANNELS such as DISCOVERY, NAT GEO, HISTORY, BBC PRIME, and a channel like HALLMARK that COMBINES movies & series in its lineup!
JACKIE:
Viewing habits
• South Africans watch on average four hours of television every day – far higher than Europe or the US.
IVAN:
So how can this be a justification for MORE REPEATS - the reverse should hold true!
JACKIE:
• And we watch all year – no difference between summer, winter, spring and autumn.
• Other countries have seasonal behaviour, and television networks have created high and low seasons – using premier content in high seasons and repeats in lower seasons.
IVAN:
The reason for this is that MC 'normally' used to get series about 6-9 months AFTER their release in the US, that is why we use dto see 'XMAS Specials' in July!!
Lately however, due to the US Screenwriters' Guild strike last year, this time span has shrunk considerably - some series are now only an episode or two BEHIND the US!!! Also, as most series have a break between seasons, MC often slots in ANOTHER series in its place to fill the vacant time-slot - unlike the US where they run REPEATS OF THE OLD SEASON!!!
I, and no doubt MOST DSTV subscribers, actually prefer the 'South African' model - MNET & MNET SERIES have a reasonable & tolerable 'repeat pattern' - except when they screen the SAME SEASON a few episodes apart on BOTH channels simultaneously!
This NEW trend only started happening about a year or so ago - if I remember correctly, THE TUDORS was the first series to have this 'concurrence' happen to it!
JACKIE:
Global channels are geared for the global audiences – and we are global.
• MultiChoice does not schedule channels. Channels are run by independent commercial distributers that determined their own schedules, based on the business model for the channel.
IVAN:
I would love to see the business model for BBC PRIME - that would make interesting reading!
JACKIE:
• These channels originate abroad and the same feed is often shared amongst different territories.
IVAN:
Please could MC clarify this for me:
Are the following channels compiled locally (in-house @ MC) or by MNET in Randburg, as opposed to being sourced from an 'overseas content provider'?
MNET / MNET SERIES / GO! / MNET ACTION / MNET MOVIES 1 / MNET MOVIES 2
MNET STARS / KYKNET
and as such, does MC not IN FACT HAVE SOME MEASURE OF CONTROL OVER THEM, seeing as MNET is ALSO a subsidiary of MIH, MC's parent company?
Also, why is it that the 'watered-down versions' of DISCOVERY, NAT GEO, HISTORY, BBC PRIME and HALLMARK that we get here, are VASTLY INFERIOR to their US counterparts (or MANY other overseas countries, like Australia, as well)?
For example, we get NAT GEO from Romania - of ALL Countries - was there NO OTHER version that we could have sourced for SA? If I remember correctly, it USED TO BE SOURCED FROM HOLLAND a few years ago!
Here are some examples of DIFFERENT CONTENT in different markets for NAT GEO:
US Version:
http://channel.nationalgeographic.com/tv-schedule
Then compare THESE versions:
SA Version:
http://www.ngcafrica.co.za/
© 2006 NGC-UK Partnership. All Rights Reserved
UK Version:
http://natgeochannel.co.uk/
© 2008 NGC-UK Partnership, All Rights Reserved
Netherlands Version:
http://www.ngc.tv/
© 2008 NGC-UK Partnership. Alle rechten voorbehouden
Romanian Version:
http://natgeochannel.ro/
©2007 NGC-UK Partnership. Toate drepturile rezervate
Australian Version:
http://www.natgeotv.com.au/
© 2008 NGC-UK Partnership, All Rights Reserved
Does ANYONE notice the copyright info for ALL the European / Australian channels is for THE SAME PARTNERSHIP?
Same story for DISCOVERY CHANNEL, HISTORY, HALLMARK & BBC PRIME - it's a case of 'different content' for different regions as well - so much for being global!!!
JACKIE:
• Seasonality is big in global markets – all new content premiers in autumn for the winter viewing months and is then simply repeated throughout spring and summer.
IVAN:
See my comments earlier regarding this 'seasonality' topic.
JACKIE:
More bouquets = more channels = more repeats
• Previously MultiChoice only had the Premium bouquet. The introduction of other bouquets has resulted in MultiChoice needing to source channels for these bouquets.
However, these new channels are also being carried on the Premium bouquet. This may result in Premium bouquet viewers seeing a programme or series on more than one channel i.e. Desperate Housewives will broadcast on MNet and the Series channel
IVAN:
I don't mind DESPERATE HOUSEWIVES on both MNET & SERIES, as this DOES give DSTV Compact viewers (who can only get MNET SERIES & MNET ACTION) a chance to see it as well, but WHY NOT let it FINISH its run on MNET, BEFORE it then starts on SERIES?
But having it appear MULTIPLE times on TWO DIFFERENT channels (on different days) in the space of a week - twice on MNET, once on MNET EXTRA, and a further four times on SERIES - is a BIT MUCH!!!
Even a one month gap in-between channels should be sufficient to 'keep up the hype and momentum' regarding viewership!
I trust that the above points will be adequately clarified (or otherwise explained away) by MC!
Yours Sincerely
IVAN LEON