ufis
Banned for trolling & disrupting the forum
- Joined
- May 4, 2007
- Messages
- 1,088
- Reaction score
- 1
Not that simple. DSTV has multiple channels. Buying ads for the 7pm-8pm slot on MNET will have different pricing than for the same time slot on Series channel. So the ads gets sold for a time slot and the calculated actual viewers for that slot and channel.Multichoise sells adds based on the subscriber numbers and the potential viewers at that time slot. and as he has a subscription and is a "potential viewer" they already used his +1 in the numbers stated to ad agencies for the sale of the time slot. Its the exact same formula that billboards use to sell ads. Its not how many people look at the board but how many could see the board if they looked.
Taking that to your billboard example. Lets say your DSTV subscription equals travel between Pta and Jhb. The route you travel is the channels. Now I, as a potential billboard advertiser, know that 1 million people travel between Pta and Jhb daily. So I have a potential 1 million viewers for my billboard. But if I then just go and place my billboard on a random route between the 2 cities I may not get the best exposure. I need to know how many people actually take the route where I want to place my billboard.
Deductive logic fail.Great, I have DSTV so ufis has officially blessed my pirating of tv shows. Thanks ufis, knew you would come around.![]()