sand_man
Honorary Master
But the point I was trying to make is that because the rest of menu is so tiny people only go to steers when they already know they want a burger.
More options will dispel the "Steers is only for burgers" image and you will get people walking in when not sure what they want because you will have a range to support that.
I'm not sure Steers want to dispel that image though. Burgers is and continues to be their core business. Burgers and chips and I don't have a problem with that provided the quality and service remains high. Once that starts slipping we in trouble.
Yes, a menu that seldom changes becomes stale and boring but rather than introduce a new range, rather introduce new combinations of burger.
A bigger and more diverse menu doesn't necessarily equate to better but new and exciting flavours could have the desired effect.
IE Bacon and blue cheese burger
or Biltong Burger
or a 3 cheese burger comprising chedar cheese, a rich cream cheese and fried haloumi. Anyone remember the Titan burger?