Tesla Model Y in Midnight Cherry now available in Europe
Tesla’s Gigafactory in Berlin has the most advanced paint shop out of all Tesla’s manufacturing plants and the company is ramping up its marketing efforts for the Model Y now available to order in a Midnight Cherry red. This multilayer finish joins the Quicksilver option and can be ordered for May to June delivery.
For years Tesla buyers could have ordered any of its vehicles in any color they wanted - as long as it was white, black, red, or blue. The company did it to simplify the lineup and with the demand for Tesla remaining high for years, the customers didn’t mind at all. As the EV market matures though, and competition is growing, Tesla was forced into offering more choices to entice the new buyers - hence the
new colors for Model S, Model X, and now
Model Y.
After announcing the Quicksilver paint option for Model Y earlier on, the company took to Twitter to confirm the Midnight Cherry, deep multilayer red finish can be now specified when ordering a new vehicle. For now, that option is available for vehicles ordered in Europe only and it comes at €3,200 extra - that’s €200 more than the Quicksilver option.
Until last year Tesla has been riding the wave of demand for its vehicles but with its production ramping up the demand started to vanish. The company started this year with aggressive price cuts which initially did help to shift more cars but after more unannounced price cuts,
customers put the brakes on and decided to play the waiting game with Tesla.
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