I was at a Toyota dealer the other day and asked about Supra sales so far.
They said (no idea if this is correct though) that only three had sold so far in Joburg, of which one had already been written off.
Which is the other thing I find quite strange about this car. Everyone seems to be in a race to increase its power.
But apparently this car, in stock form can reliably produce about 380 hp, which 285 kW - which is quite a lot of power - can the average driver actually handle that sort of power on normal roads?
Which probably explains why one has already been written off?
The other thing I suppose is finding the right market. Many sports cars are bought to display status, wealth and prestige, the actual performance of the car is secondary to the effect you have on the girls when you arrive in a Ferrari for example.
A Toyota doesn't quite have the same pull unfortunately.
So the target market for the Supra are dedicated enthusiasts who are actually buying the car for performance, not status. Which is quite a small market. And in that market, the Porshe Cayman is probably a better option at not much higher price (that's the car I would buy at this price point). Plus the Porshe does have more status and prestige as well.