The Uneducated is the Problem................
Respect to RPM for posting this.
The media need to educate the public on this kind of business
I spoke to 10 people I know and asked what bundle and how much they were paying.
9 Told me that they were on 24 month contracts with Data allowance between 1-2 gigs and are paying between R150-200.
And they were happy to pay that price as that is sufficient internet for them for the month.
They even boasted any data not used is carried over to the next month.
So go Figure why MTN & Vodacom are doing so well.
I did advise them of other cheaper Options
Education is key to success. If any of you have not seen Cell-C latest ads you can view them on YouTube.
Cell-C is educating.
Once customers are educated they will want Value.
Internet at home is still a novelty and status for a large portion of the population between 80-90%.
So R200 is a good price for 2Gigs. If only they knew how much cheaper data really is.
This is where Telkom Mobile has an advantage with LTE - if they get it right.
10 Gigs a Month for R200 - 5 Gig Peak 5 Gig Off Peak.
5 Gigs a Month for R99 - 3 Peak and 2 Off Peak.
People just dont know .............so tell one tell all.
DXL - Team