"Despite the fact that Vodacom is still showing strong growth in the data market, Patel said that they will continue to ensure that their pricing remain competitive, and may even go to 15c per MB like Cell C if they “have to”."
I find this statement very interesting. Shows that they realize that a time might come where they loose too many customers and will only then drop there prices. So for me it looks they are willing to milk there customers for as long as they can and take advantage of of people. They never cease to amaze me. And there is nothing competitive with there pricing as far as i can see.