The Problem With The Competition
Promotional competitions in SA are governed by the provisions of the Lotteries Act, Regulations for Promotional Competitions issued in terms of the Lotteries Act and the provisions of the WASPA Code of Conduct.
PROBLEM 1 - In terms of the definition of a 'promotional competition' there must be an element of chance (i.e. lucky draw). The daily Vodacom competition had an element of chance because the winner was randomly selected, but not so the weekly 'competition' where the winner was the person with the most entries (the person who spent the most money). No element of chance here, therefor not a promotional competition and thus illegal ito the Lotteries Act.
PROBLEM 2 - Both the abovementioned Regulations and the WASPA Code states that the 'cost to enter a promotional competition must be clearly stated'. It is also illegal to 'hide' the competition costs in the costs of an sms required to enter of to buy so-called credits. Only standard sms costs may be charged to enter a competition.
According to the 2007 Annual Report of the National Lotteries Board:
"As the industry watchdog, the National Lotteries Board is becoming aware of more illegal lotteries, many of which are conducted through cell phones. The Board is not opposed to companies promoting their goods and services through competitions, provided that all legislation is adhered to. It has come to the attention of the Board that there are some companies who under the guise of competitions are in fact running illegal lotteries. Many of these are conducted through cell phones. Participants are charged rates higher than the normal cell phone charges. In terms of the Act this is not allowed and it is the intention of the Board to clamp down on these competitions and the public has been advised through media releases and interviews that participation in such lotteries is illegal. The Department of Trade and Industry has recommended that the section on promotional competitions in the Lotteries Act and the regulations on promotional competitions be incorporated in the Consumer Bill. This has been drafted and published for comment and might become law in the next year. The Board, however, continues to police the operations of promotional competitions by taking appropriate legal action against offenders that conduct unlawful competitions."
Vodacom's continued claim that the competition is (was) in fact legal, makes them look like the fools they probably are. Then again, admitting they violated the law may result in thousands of Vodacom subscribers claiming there money back... either way a PR mess...
See how Vodacom subscribers fume on HelloPeter:
http://www.hellopeter.com/comp_comment.asp?cid=357
Regards,
Reinhardt Buys