Actually, it allows for cheaper cost / GB for those who generally do use their allocation - subsidized by those who don't.
It is a common business practice but that doesn't endear it to me.
The reason its fine is because 80% of people share the burden of providing the subsidy to the other 20%. You see in a few short years the isp industry is going to run into a whole new set of problems. Once a gig costs R5(lets a assume the profit will be R2), and 80% of your users only use 3 gigs, you can't keep your business afloat with R6 profit per customer. A 100 000 customers will then only generate R600 000. The support cost alone would be more.
Isp's will then probably turn to the "uncapped" model to lure the customer into paying R200 for those 3-10 gigs when in fact they only use R20 worth of bandwidth. So once again, for the isp's to stay afloat they will need to charge the lower end customers much more per unit of bandwidth, affectively continuing the lower ends role in subsidizing the other 20%'s bandwidth.
As much as we think people are going to use more, most people just won't. In the absolute extreme you might see the average user increasing their average usage to 10-20 gigs. The only thing which will cause a massive increase in bandwidth per user would be widespread adoption of iptv. Pirating is not iptv. Pirating involves work, and most people prefer to just hit the power button on their tv remotes.
I would think this is what webafrica is seeing, which is why they are moving their emphasis from cheap bandwidth to value adds, because long term the topic of gigs will become moot.
P.s. in the current climate gigs means everything to us, which is why webafrica burnt us so bad when they announced their pricing. Their business model is the future, its just a few years to early based on our current needs. For the average consumer though, they see a nice small drop in pricing which makes them happy.
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