That isn't great at all

The latency here looks shocking, do you have a traceroute that I can take a look at?
Here is the latest. To me this looks like a local exchange issue getting worse by the hour?
I have checked line sync etc - all looks good, sync is about 7mbps on a 10mbps line which is what I normally get. No attenuation or noise problems etc.
Ping Test:
ping 197.242.144.102
64 bytes from 197.242.144.102: icmp_req=1 ttl=58 time=822 ms
64 bytes from 197.242.144.102: icmp_req=2 ttl=58 time=606 ms
64 bytes from 197.242.144.102: icmp_req=3 ttl=58 time=500 ms
64 bytes from 197.242.144.102: icmp_req=4 ttl=58 time=792 ms
64 bytes from 197.242.144.102: icmp_req=5 ttl=58 time=899 ms
ping 8.8.8.8
64 bytes from 8.8.8.8: icmp_req=1 ttl=55 time=854 ms
64 bytes from 8.8.8.8: icmp_req=2 ttl=55 time=899 ms
64 bytes from 8.8.8.8: icmp_req=3 ttl=55 time=870 ms
64 bytes from 8.8.8.8: icmp_req=4 ttl=55 time=664 ms
64 bytes from 8.8.8.8: icmp_req=5 ttl=55 time=691 ms
Trace Test:
traceroute -n 197.242.144.102
1 192.168.0.1 * * *
2 Request timed out * * *
3 41.181.221.217 633.428 ms 674.89 ms
Request timed out *
4 41.181.221.218 610.695 ms 839.694 ms
Request timed out *
5 41.181.165.118 564.684 ms 981.898 ms
Request timed out *
6 Request timed out * *
196.44.31.122 648.362 ms
7 196.44.31.97 909.969 ms 879.576 ms
196.44.0.221 858.09 ms
8 196.31.220.12 850.689 ms
196.30.1.53 947.075 ms 707.56 ms
9 196.31.220.27 800.414 ms 965.502 ms
196.31.220.21 851.207 ms
10 196.31.63.202 864.492 ms 786.399 ms
Request timed out *
11 196.30.42.133 840.382 ms 775.212 ms 903.07 ms
12 197.242.144.102 683.276 ms 371.437 ms 834.658 ms
traceroute -n 8.8.8.8
1 192.168.0.1 * * *
2 Request timed out * * *
3 41.181.221.217 987.915 ms 951.328 ms
Request timed out *
4 41.181.221.218 987.461 ms 954.516 ms
Request timed out *
5 41.181.165.118 816.857 ms 897.383 ms 854.586 ms
6 196.44.0.155 824.713 ms
Request timed out * *
7 41.181.139.99 823.59 ms 994.483 ms
Request timed out *
8 72.14.194.74 976.417 ms
Request timed out * *
9 Request timed out *
72.14.239.33 784.428 ms
72.14.239.35 949.87 ms
10 Request timed out *
8.8.8.8 703.621 ms 915.253 ms
11 8.8.8.8 863.565 ms