i say again... do your adidas training shoes make "impossible" into "nothing"?
when you buy a coke are you "opening happiness"?
You can answer the following questions with a yes for some. Yes, some people do get happy when they open a coke bottle. It's like those addicted to caffeine, they are in a *****ty mood until they have that first sip...
Regarding Adidas impossible is nothing, it is more so a metaphor, and it does work. You hear stories of people 'claiming' "Man I love my adidas shoes, I thought it was *impossible* to run everyday and lose weight, now I am x amount smaller."
In the advertising/marketing world...what Cell C is doing is not the same as Coke/Adidas.
Cell C's "4G"s network is NOT TRUE AT ALL because it doesn't meet and has
never met any of the requirements that describe the term 4G. Hence they simply cannot use it.
If you let Cell C slide and get away with this, other companies will punish us consumers. Africa is already decades behind when it comes to moderating what the sellers can say about a product. If you want us to be lied to it will GET WORSE. It is better Cell C and the rest of the gang tell the truth now because it won't last forever either way. The laws are moving towards US/Europe type legislation where your company can get sued within seconds for such false claims(consumer protection act anyone?).
Believe me my African brothers and sisters, it is best such things are stopped even if Cell C is the good guy because of their resent price drop.