I was trying to figure where Discovery may gain from the changes to Vitality Rewards as they are not given to magnanimity (Disclaimer: I believe they are the best Rewards program out there by a country mile if you subscribe to their ecosystem and and hit your goals). I came up with the following four and wonder if there are any other thoughts:
1) Removal of bonus play - Whilst I do not have a view on how many people were getting bonus plays, I can imagine that their removal will result in quite a decent saving overall.
2) Instant rewards - I would think that they are betting on a decent cohort choosing these rather than waiting for the game-board. Given potential back-end rebates on these, along with savings from less miles being in circulation for utilization on DoublePoints days, I assume that there is a saving.
3) Spend goal changes - By resetting the spend goal weekly, they are hoping to consolidate spend onto discovery bank cards if one is to hit their goals. Making the goals dynamic also means that they are pushing spend onto discovery and when one does not hit the goal, then there are less miles that they give away. I seem to remember somewhere that the goal will go as high as 750 points (R7.5k of spend per week), which will definitely reduce the miles given away overall.
4) iPhone benefit Impact - The impact of point 3 on those with the iPhone benefit is that should one fail to meet their spend goal on 3 + weeks in a cycle, they will pay circa 50% of their benefit. Given that the spend goals will be harder to hit, Discovery is likely to make some decent savings on this one.
1) Removal of bonus play - Whilst I do not have a view on how many people were getting bonus plays, I can imagine that their removal will result in quite a decent saving overall.
2) Instant rewards - I would think that they are betting on a decent cohort choosing these rather than waiting for the game-board. Given potential back-end rebates on these, along with savings from less miles being in circulation for utilization on DoublePoints days, I assume that there is a saving.
3) Spend goal changes - By resetting the spend goal weekly, they are hoping to consolidate spend onto discovery bank cards if one is to hit their goals. Making the goals dynamic also means that they are pushing spend onto discovery and when one does not hit the goal, then there are less miles that they give away. I seem to remember somewhere that the goal will go as high as 750 points (R7.5k of spend per week), which will definitely reduce the miles given away overall.
4) iPhone benefit Impact - The impact of point 3 on those with the iPhone benefit is that should one fail to meet their spend goal on 3 + weeks in a cycle, they will pay circa 50% of their benefit. Given that the spend goals will be harder to hit, Discovery is likely to make some decent savings on this one.


