In June it was reported that DTSV has 4.9 million subscribers across the African continent. And grew by a million in that year. Source:
http://teeveetee.blogspot.com/2011/06/multichoice-grows-its-pay-tv-dstv.html
So they proves that they are increasing their subscriber base and should therefore be able to drop prices. Not only do they get more subscription fees every month but they can make more on advertising as they have more viewers.
We have 3.5 million subscribers in South Africa and it increased by 637 000 in South Africa. That disproves the comment that the middle class has to increase. Or maybe it did?
If they drop the prices by 25% they should easily be able to increase their subscribers by 25% The 25% more subscribers will earn them more advertising revenue.
Look at the net profit graph here:
http://financialresults.co.za/2011/multichoice01_ar2011/financial.php
It is very predictable. Almost increasing linearly. There has been no impact from any competition clearly. Yet they rake in more every year. Increases in revenue etc. They can afford to no increase prices or to even drop them As explained they will make up for the loss in subs in increased numbers and increased advertising.