Hi SauRoNZA ,
Don't you think it's more about which ecosystem owns you by now?
Both iPhone and Android (or Google) have pretty awesome ecosystems.
Google's ecosystem is just not totally tangible, it's very "service" oriented. However with their billions of $'s being invested in "the internet of things" their ecosystem will even one day control my fridge for some reason, or drive me home (not sure I like that idea though)
Apple of course has an amazing device ecosystem, and a die hard fan base who will queue up like they are waiting to enter a concert.
I don't think the phone is "everything" because there is a new device every month.
The ecosystem in my opinion is everything...and of course affordability
Don't get me wrong I use Google's ecosystem everyday in the form of Google Apps in both out Business and my private life, Google+ and I used Hangouts almost exclusively these days.
However I just don't feel their ecosystem is very "device linked" and fully integrated.
It's funny actually because so many of my Android friends only buy into that part of Google and nothing else. They don't do Hangouts, Google+ or Google Docs and many only have a Gmail account for setting up their phone and not actually for email.
On the flipside my Apple devices are an endpoint to access the Ecosystem that is Apple's for not just myself but my whole family.
My photos are auto backed up to Photostream (Google+)which is synced back down to iPhoto via the Cloud on my Mac.
My family have shared photostreams.
Music is bought and stored on iTunes. Backups of all our devices as well.
The reality is that switching to Android would actually break my life, so that's not an option.
The combination that is my iPhone + iPad + MacBook is something Android simply doesn't have and I would be lacking for if I changed any of my devices.
Granted I haven't used a Chromebook but then the adoption of that has been so slow that I'm guessing it's not all that great anyway.
It's therefore simply a fact to me that although Google might be 90% there they simply don't have the same end to end integration that Apple offers me.
And sure not everyone wants that, which is fine you don't need to have it. But as someone who is used to working like that by now I would so myself a disservice to change.
Apple knows that and keeps improving on it. And I'm perfectly happy spending more of my money with them because it keeps on working. If they start adding home automation and other aspects to that you certainly won't see me complaining.
Case in point, if I shop for cars again the possibility of having an Apple-enabled car will be very high on my decision making list.