I thought I would provide some points of clarity here.
1. Grow for life is available to both new and old subscribers. If you are a new subscriber (less than 6 months) your cap will grow by 1Mb per day until you have been a subscriber for more than 6months in which case it will increase by 2Mb per day and finally once you have been a subscriber for more than 2 years it will increase by 3Mb per day. If you have already been with us for more than 2 years your cap will immediately grow by 3Mb per day. The longer you have been with us the greater your immediate reward. This was done to reward those customers who took a chance on us in the beginning and have stuck with us through the years.
2. Grow is accumulative. So if you are an old standing customer of two years and started with a 1Gig cap, your cap will immediately grow by 3Mb per day and will be 1.09Gig after the first month 1.18 after the second month 1.27 after the third month and so on
3. Yes, it is true we anticipate bandwidth prices decreasing but there is nothing to say we will not reduce our prices further when this happens. If you look around, we are one of the few ISP's that can immediately capitlize on bandwidth price reductions.
4. Bandwidth prices have not yet decreased and a simple calculation will show that we start subsidizing you after the first few months. We are able to do so now because we have sufficient economy of scale discounts which we are passing back to our loyal customers. There are many other ISP's that may have achieved similar economy of scale discounts, the more relevant question is why are they not pushing their discount back to their customers?
5. We incentivise you to remain a customer by giving you more. Compare this to other ISP's that lock you in contractually, give you a modem that is network locked and hit you R95 for you topup and then further claim that their adsl is the cheapest in SA and then ask the question "Is it good for the customer?". Bottom line is if you have been with us for 2 years or more after 6months you will be paying R188 for 1.5Gigs which is by far cheaper than any other ADSL offering. Why you would not want to take advantage of that when their is no contractual lock-in is a mystery to me. What all the sceptics seem to be missing when presenting their calculations is that if you needed 1.1 Gig in the month you would have had had to topup by at least 0.5 gigs if you are on contract or by at least R69 if you are on prepaid- 3 months of grow at R19 is less than R69. I challenge someone to present me with a calculation where it is not in a customers best interest to subscribe to this product when they are on a one gig cap and do more than 1Gig a month at ANY time in the year.
6. Prior to the launch of our nightrider product these forums were loaded with sceptics saying "it will probably be throttled down to nothing", "it will probably cost R100+". When the product was launched at R25 and users were able to download 5 times as much AND where able to achieve line rate during nightrider time refuting all of the above assertions, then suddenly the sceptics disappeared. I believe something similar will happen with this product. When those users who have subscribed are sitting with a 2Gig cap in a years time and bandwidth prices are still the same they will be thankful that they took the chance on us and the sceptics will still be sceptics with their prepaid accounts and a 1 Gig cap. As this product clearly demonstrates those users who took a chance on us in the beginning and have been loyal to our brand have been rewarded more than those who didn't. A similar pattern will follow when bandwidth prices drop as well as when we have a private placement of our shares to our clientbase . This product was developed purely to thank those customers who took a chance on us in the good old days when our website was affectionately known as the "purple monster", I believe this product will achieve this goal.
Regards
Laurie
