Let me spell it out:
PP Says:
Honest salesmen, professional AV enthusiasts, owners of TVs, owner-friends of TVs, reports on the Internet, reviews on pro review sites, etc etc.
What, where?
It's also common knowledge (what, where) that LCD tends to wash out colours more, especially with Demo and Dynamic modes(what, where), meaning you get less details and therefore less picture quality(what, where). May as well just get a 720p TV or limit yourself to 720p content on your 1080p TV(what, where), since you're wasting those pixels and their ability to display finer details(what, where), which are lost with Store/Dynamic modes which pump brightness & contrast(what, where).
We (Are you "we", who is "we" also try to cater for a more technical audience on MyBb(what, where), not non-discerning viewers (what is a non-discerning viewer, does that mean this forum/these forums are exclusively yours?) who buy into things like brightness = PQ, and all other salesman/fanboi tricks.(what, where)
IMHO - You're talking crap.